{"id":67,"date":"2026-07-09T19:07:55","date_gmt":"2026-07-09T19:07:55","guid":{"rendered":"https:\/\/sazboom.com\/?page_id=67"},"modified":"2026-07-09T21:01:16","modified_gmt":"2026-07-09T21:01:16","slug":"master-of-martech-legend-in-loyalty","status":"publish","type":"page","link":"https:\/\/sazboom.com\/","title":{"rendered":"Consulting"},"content":{"rendered":"\n
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“Aaron has had the unique distinction of leading development for three separate top Forrester ranked loyalty Platforms.”<\/p>\n<\/blockquote>\n\n\n\n

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CTO – Bond Loyalty (2023 – 2026)<\/p>\n\n\n\n

Global SVP of Engineering – Merkle (2017 – 2024)<\/p>\n\n\n\n

VP of Engineering – Helloworld (2015 – 2017)<\/p>\n\n\n\n

Senior Director – General Motors (2010 – 2015)<\/p>\n\n\n\n

CTO – Sharespost (2008 – 2011)<\/p>\n\n\n\n

Founder – Dynalink Consulting (2008 – 2011)<\/p>\n\n\n\n


   Aaron Worsham is a seasoned technical leader and enterprise technology consultant with nearly three decades of experience
   architecting, scaling, and delivering high-impact loyalty and customer engagement platforms for Fortune 1000 organizations.
   After pivoting to software engineering, he built his technical foundation at General Motors, leading the mobile and web
   architecture for OnStar, Chevrolet AppShop, and voice-enabled infotainment systems before transitioning into large-scale
   consulting and engineering leadership through Merkle and its acquisition, HelloWorld, Inc. Over more than a decade there, he
   advanced from Senior Director to Vice President of Engineering, directing full-stack engineering teams (Ruby on Rails,
   JavaScript, Agile) and delivering integrated MarTech solutions for global enterprise clients. He then served as Chief
   Technology Officer at Bond Brand Loyalty (2024\u20132026), where he oversaw the technical evolution of the Synapze cloud
   platform, expanded Salesforce practice capabilities, and guided the strategic architecture of customer engagement
   operations. Known for bridging complex technical systems with business outcomes, mentoring engineering talent, and fostering
   high-performance delivery cultures, Worsham brings a rare combination of hands-on architectural expertise and
   executive-level consulting leadership to enterprise technology initiatives.
<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

“Aaron has had the unique distinction of leading development for three separate top Forrester ranked loyalty Platforms.” CTO – Bond Loyalty (2023 – 2026) Global SVP of Engineering – Merkle (2017 – 2024) VP of Engineering – Helloworld (2015 – 2017) Senior Director – General Motors (2010 – 2015) CTO – Sharespost (2008 – 2011) Founder – Dynalink Consulting (2008 […]<\/p>\n","protected":false},"author":1,"featured_media":69,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-67","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/sazboom.com\/index.php?rest_route=\/wp\/v2\/pages\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sazboom.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sazboom.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sazboom.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sazboom.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67"}],"version-history":[{"count":13,"href":"https:\/\/sazboom.com\/index.php?rest_route=\/wp\/v2\/pages\/67\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/sazboom.com\/index.php?rest_route=\/wp\/v2\/pages\/67\/revisions\/100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sazboom.com\/index.php?rest_route=\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/sazboom.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}